Myxer

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Contact Information


About Myxer

Myxer Inc. is a leading website for mobile entertainment and personalization, with more than 25 million users and the 3rd largest mobile website in the U.S. according to a recent comScore citation. Based in Deerfield Beach, FL, Myxer works with top agencies, brands and content providers to provide unique advertising and mobile content delivery solutions. Myxer operates the destination web sites www.myxer.com (web) and m.myxer.com (mobile web), where users come to create, share, and download ringtones, wallpapers, videos, and games to their mobile phones. Most items are downloaded on a free, ad-supported basis, and Myxer is widely known by consumers as one of the largest providers of free ringtones.

Myxer was founded in 2005 with the goal of making the mobile content experience simple, fun, and free for consumers, content owners and advertisers:

  • Consumers are tapping into Myxer’s unparalleled collection of 2 million personalized ringtones, wallpapers, mobile videos, and games.
  • Content owners and partners are taking what they have on the Web, and through the use of the Myxer platform, making it mobile for their own audiences and for millions of others as part of the Myxer catalog.
  • Advertisers are working with Myxer to deliver unified ad campaigns on the Web and Mobile Web , and even more innovatively, incorporating their brand into ringtones, videos and other mobile content. Some of those brands include McDonald’s, Ford, Converse, Adidas, Lowes, Fast & Furious, and Jack in the Box.

Myxer generates revenue primarily through selling digital advertising across its web and mobile web sites. Myxer employs a nationwide direct sales force that targets major brands and advertisers across a variety of vertical markets, including entertainment, automotive, apparel, electronics, and consumer goods. Myxer engages users in a unique fashion that spans the web, mobile web, and SMS channels as users discover content and then download it to their mobile device, allowing advertisements to be strategically presented to users throughout the entire “delivery path” of content to the phone.

Website Statistics

  • Myxer delivers over 65 million mobile downloads per month (an average of 24 per second).
  • The myxer.com web site receives over 4.6 million monthly unique visitors.
  • Myxer’s mobile web site receives another 2.0 million monthly unique visitors.
  • Myxer’s total user community stands at over 25 million users.
  • Myxer’s web and mobile web sites each receive more than 260 million page views per month.


Advertising Solutions

Myxer’s primary value proposition to advertisers consists of its large, targetable audience and its unique style of engagement with users. Myxer delivers approx. 600,000,000 monthly ad impressions across its web and mobile web sites, and gives advertisers a variety of capabilities ranging from broad reach and high-impact placements to hyper-targeting based on demographic and psychographic characteristics. Myxer’s unique Web-To-Mobile engagement model , and the ability to integrate entertaining branded mobile content into an interactive campaign gives brands flexibility and choice in determining how to allocate campaign dollars and efforts between the web and mobile channels. For a full description of Myxer's advertising offerings, please visit http://www.myxer.com/advertise

Audience Profile

  • 41% of users are 18-24
  • 82% of users are 13-34
  • 57% female, 43% male

Usage Statistics – Web:

  • Monthly page views: 260 million
  • Average time on site: 15 minutes
  • Average page views per visit: 27.5

Usage Statistics – Mobile Web:

  • Monthly page views: 290 million
  • Average time on site: 8 minutes
  • Average page views per visit: 10


Web Display Advertising

  • High-visibility placements include Home Page Takeovers and Category Sponsorships for broad audience reach.
  • Custom-designed Channel and Category Sponsorships offer interest-based targeting and the ability to integrate campaign creative with themed downloadable content.
  • Traditional banners, rich media banners, and 10-15 second interstitial placements are targetable by age, gender, geography, content category, and mobile device characteristics.
  • Integration of branded mobile content into campaigns, and a full share of voice in the delivery path of content give a unique engagement proposition, as the user becomes actively involved in moving from content discovery on the web to consuming it on the mobile device.

Mobile Advertising

  • Mobile banners are targetable by age, gender, geography, content category, and mobile device.
  • Channel and Category sponsorships offer interest-based targeting and inclusion of themed, branded content
  • 40-character SMS (Text Message) display ads accompanying a user’s content download from the web.

Mobile Media Storefront

Myxer’s Mobile Media Storefront offers any advertiser or content owner the ability to deliver branded mobile content, such as ringtones, wallpapers, and video, from a fully-customized, branded storefront that exists on both the web and mobile web. The Storefront is hosted by Myxer, but can also be integrated within a brand’s own web and mobile web properties using skinned widgets that allow content to be displayed and downloaded from the brand site. Advertisers can engage users by driving traffic to any of these destinations through traditional online or mobile advertising, or using “off-web” promotional tools like branded SMS keywords that are hosted on either Myxer’s short code or the brand’s own short code.

Mobile Marketing

Myxer offers a comprehensive set of Mobile Marketing (Text Message) solutions for brands that are looking to reach users through the SMS medium, and to build a database of users that can be used in future remarketing efforts. Campaign types include Text-to-Win, Mobile Coupons, Interactive Trivia, Voting, Click-to-Call, and more. Myxer provides the ability to target these offers to its large web audience, relieving the brand from having to find another medium (print, TV, radio) and vendor to use in promoting these campaigns. Future remarketing campaigns targeted to the list of users who “opt in” to initial offers can go beyond simple SMS offers and into Myxer’s other advertising channels on the web and mobile web.

Live Case Study

Ford is currently utilizing Myxer as a key component of its 2010 Mustang launch. Ford is taking full advantage of both Myxer's large audience, via several home page and category sponsorships, and it's mobile content delivery solutions, with a custom-designed Mobile Media Storefront at http://www.myxer.com/mustang featuring Ford-branded Mustang ringtones and wallpapers, and a collection of Mustang content created and shared by the Myxer community.

Recent Company News

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