HTK

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HTK Horizon™ is a web-based platform for creating two-way interactive mobile marketing campaigns

• Mobile text messages (SMS)
• Mobile picture messages (MMS)
• Interactive voice response (IVR)
• Email
• Fax

With HTK Horizon™ you can easily;

• Import your existing contact data, e.g. from a CRM system such as Salesforce.com
• Acquire new customer data using web-registration forms, IVR, SMS and email response
• Target your customers using rules, e.g. "everyone who has Product X"
• Pin-point your customers using location, e.g. "everyone who has product X and lives here"
• Send personalised outbound messages using email, SMS, fax and interactove voice calls
• Set-up inbound response channels to run interactive two-way campaigns
• View real-time reports and search historical campaign data

Send the right message to the right customer, at the right time

HTK Horizon™ is built on the solid and best-practice principles of "personalisation" and the use of opt-in preferences. Through a simple-to-use web browser interface, you can quickly and easily set-up compelling two-way marketing campaigns across SMS, email, IVR, fax and web channels. Through a strategy of constantly acquiring new customer data and acting on that data in real-time, you can refine your proposition and continually improve the response rate.

Usage-based pricing

With Horizon™ there is no up-front expenditure or software to install. Horizon™ works with leading web browsers and operating systems, with tools to integrate with many leading Customer Relationship Management (CRM) and Business Process Management (BPM) systems. A standards-based (web services) API means that Horizon™ can easily be integrated with other business software systems, e.g. for event-triggered marketing, appointment reminders, interactive surveys and more.

• No up-front cost
• No software to install
• Simple per-user pricing
• Highly competitive message rates
• Plug-and-play features and applications

HTK Horizon™ customers include;

• Mobile network operators and large utility companies
• Public sector organisations (local authorities and police forces)
• Digital marketing and media agencies
• Enterprise marketing departments

Click here for more information.