E! Online

Who We Are

E! Online is the top entertainment multi-platform resource, providing the latest daily news and celebrity inside information in a fun, irreverent tone. Through a complete portfolio of mobile products, E! Online presents up-to-the-minute entertainment news, original features, gossip, reviews and live-event coverage tailored to every mobile device and platform.

Our Audience

E! Entertainment TV provides the most extensive advertising coverage on linear, online and mobile platforms in its category. E! mobile products deliver more than 38M page impressions and reach more than 2.2M unique users per month. (Source: Omniture Site Catalyst and Google Analytics, May '09)

E! Online is featured on deck with AT&T, Verizon, Sprint, T-Mobile, and Cricket and is experiencing tremendous growth in off deck traffic.

User Profile:

• 60% Female
• 35% 25-34
• 42% 18-34
• 80% $50K+

(Source: Nielsen, March '09)

Our Mobile Products

E! Online iPhone Application – iPhone / iTouch application (also available on Google Android)
iphone.eonline.mobi – iPhone version of E! Online
eonline.mobi (on Blackberry devices) – BlackBerry version of E! Online utilizing device detection
eonline.mobi – Mobile version of E! Online

E! Online iPhone Application

E! Online iPhone Application

Features:
- Up to the minute entertainment and celebrity news
- Hundreds of high-res photos from E! Online galleries
- E! News Now vidoes and clips from hit E! shows
- Personalization feature that let's users keep track of their favorite celebs
- Also available for Google Android devices
- Over 600K downloads to date

Ad Opportunities:
- Video pre roll
- Banners:
    300x50

E! Online iPhone Version

iphone.eonline.mobi

Features:
- Optimized for touch screen layout
- More sections and content
- Video clips from hit E! shows

Ad Opportunities:
- Video pre roll
- Custom micro-sites
- Sponsored galleries
- Cross platform opportunities
- Banners:
    300x50

E! Online BlackBerry Version

eonline.mobi (for Blackberry)

Features:
- Enhanced and optomized version of mobile site for Blackberry devices
- Rendered based on device detection of BB user agent

Ad Opportunities:
- Custom micro-sites
- Sponsored galleries
- Cross platform opportunities
- Banners:
    120x20   168x28
    216x36   300x50

E! Online Mobile

eonline.mobi

Features:
- Mobile site optimized for hundreds of handsets
- Full-Screen photo galleries
- Real time news story updates

Ad Opportunities:
- Custom micro-sites
- Sponsored galleries
- Cross platform opportunities
- Banners:
    120x20   168x28
    216x36   300x50

Contact Us

New York Office (Sales):
1114 Avenue of the Americans
New York, NY, 10036
P: (212) 852-5100
F: (212) 852-5151

Los Angeles Office:
5750 Wilshire Blvd.
Los Angeles, CA 90036
P: (323) 692-5380
F: (310) 979-2261

For general E! Online mobile advertising opportunities please contact Jumptap.
For video advertising opportunities in the E! Online iPhone App please contact Rhythm New Media.

External Links

Comcast Entertainment WikiMobiPedia Page
E! Online Home Page
E! Online iPhone Application