5th Finger
From Wiki
About 5th Finger 5th Finger is a mobile marketing and advertising agency, founded in 1999 in Sydney, Australia. In January 2008, 5th Finger opened U.S. offices in San Francisco and New York City. The agency integrates mobile into a brand’s overall market objectives by designing and implementing mobile strategies. Using their technology platforms, to date 5th Finger has executed over 5,000 mobile campaigns across various industries.
The agency’s client list includes Microsoft, MSN, Coca-Cola, Sprite, vitaminwater, Victoria’s Secret, and Bath & Body Works.
Services
Strategy: 5th Finger creates strategies that help brands and clients reach their market objectives through use of the mobile phone. These strategies combine market research and consumer insights to help best activate and integrate mobile into other media channels in order to drive consumer interaction.
Campaign Management & Delivery: 5th Finger’s project directors and campaign managers drive the mobile strategies and bring them to fruition by collaborating with 5th Finger’s technical engineers.
5th Finger builds and hosts mobile solutions through their technology platforms Air-Cast and Mobileelements, including things like SMS/MMS campaigns, mobile and integrated digital websites, applications, and multimedia content. www.mobileelements.com
Analytics & Reporting: Every mobile campaign delivered by 5th Finger is tracked and measured in real-time. 5th Finger measures the number of entries per campaign by medium, keyword and validity, measures the number of entries per hour, day and week, and tracks behavior on the consumer level such as a consumer’s location and repeat activity.
Case Studies: Coraline: [1] Live Earth: [2] Sunglass Hut: [3] LG Action Sports: [4]
Contact: newbiz@5thfinger.com T: +1 415.294.2040 F: +1 415.520.5585
